The rapid acceleration of decentralized technology has catapulted the internet into a very different landscape from the one we knew two years ago. Millions of crypto native users value digital assets and experiences as highly as IRL. Creating communities, building identity and investing money into virtual worlds, cryptocurrencies and NFTs has become the norm.
This is the most profound shift in consumer behavior and brand challenges since the creation of websites or the iPhone. The next giants of the internet are waiting to be minted by the brands bold enough to take part.