Verse World — The Internet of Reality

TypE

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Studio

Package

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Brand Transformation

Stage

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Private

Industry
Gaming
Deliverables
Research, Brand Strategy, Brand Identity, Brand Assets, Motion, 3D, Product and Website Design, Development, Marketing Rollout
Backed By
Azerion, Lydian Group, Noir Ventures
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Verse World is an immersive, open world game built on Unreal Engine 5, creating stunning virtual environments that remain closely mapped to primary reality. It’s a place for players, brands and communities to build, explore and connect through the places they create and inhabit. Utilising the world’s largest 3D cameras and motion capture technology, Verse World scans celebrities and creators into the world, so they can embody their ‘real’ self. Blending physical presence with virtual engagement, players can feel as if they are actually in a specific space with their favourite creators and celebrities.

‘The Metaverse’ is still in its nascent, experimental phase; uncertainty, high failure rates and restricted to early adopters. Sandbox and Decentraland failed to retain users and brands due to low-quality graphics and an inability to meaningfully replicate real-world experiences. As AI, VR and game engines grant computing omnipresence, we have an opportunity to extend and enrich ‘reality’ rather than removing users from it. Brands in particular are always looking to build deeper emotional connections with customers, they want to have stores in an immersive environment. But, they don’t want their products in a fictional land, they want new retail funnels where customers can imagine products IRL.

With these insights we repositioned Verse World as ‘The Internet of Reality’, a tangible, authentic extension of our everyday lives. Transforming ‘the metaverse’ from a tool of escapism into an extension of the real world. We identified Verse World’s four key user interface layers; play, community, identity, economy. These layers come together to create a cohesive digital ecosystem where players, brands and creators can live, play, create, and thrive. We built a comprehensive brand guide and design system built on these layers, that was able to expand as the platform grows. We ran strategy sessions for Verse World’s new web experience, translating the new brand world into intuitive and immersive UX/UI. Verse World’s token reached a $1bn market cap in June 2025 and we continue to work with them on rolling out the brand in the game and across socials.