Stream — Powering the future of content

TypE

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Studio

Package

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Rebrand

Stage

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Seed

Industry
Gaming
Deliverables
Strategy, Branding, Product Design, Website Design, Development, Animation, 3D, Video
Backed By
Animoca Brands, Noir Ventures
View website

The creator economy is exploding, with millions of hours of content streamed daily and audiences hungry for deeper connection. Yet creators are still losing billions to platform cuts, broken monetisation tools, and passive engagement models that hold back community growth. Stream acts as the universal content layer, empowering creators to monetise and reward their audiences seamlessly, without being trapped in outdated Web2 systems.

We ran workshops with the Stream team to uncover the core challenges facing creators and their communities. While Web3 offers powerful new ways to earn and engage, the tools are fragmented, overly technical, and intimidating. Creators did not want to become blockchain experts. They wanted better ways to build and grow their communities with tools that felt natural and easy to use.

In a space full of hype and complexity, what creators and audiences needed was simplicity and participation. More than that, they needed a partner that could make content feel more engaging and rewarding. Participation is the route to progress. When audiences feel valued and rewarded, communities thrive and creators grow. Building a platform that abstracts away complexity and optimises for simplicity ensures creators feel confident and audiences feel invested in the future of content.

With the strategy in place, we translated the message into a bold new identity. The design system is clean and modular, with bold typography and a stripped-back colour palette that reflects clarity and trust. The logo, built from interlocking shapes, represents connection and flow. It symbolises two key ideas: constant engagement and collective growth. The tone of voice is direct, human, and community-first. Every line communicates how Stream makes engagement richer, monetisation fairer, and growth more rewarding.