Crypto Autos — Redefining access to luxury cars

TypE

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Ventures

Package

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Brand Creation

Stage

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Seed

Industry
Ecommerce
Deliverables
Brand Creation, Strategy, Branding, Product/Platform Design, Website Design, Development, Animation, Video, 3D
Backed By
Gydra Capital, Noir Ventures
View website

The traditional automotive market is fragmented, complex and slow and access to luxury products using your crypto is a major barrier. CryptoAutos is a Real-World-Asset (RWA) platform that enables high-net-worth individuals to buy and lease luxury cars using cryptocurrency. By connecting a trusted network of automotive dealers with a growing community of crypto investors, they’ve built a seamless way for people who earn money in the crypto economy to access real-world assets. A simple, fast, and transparent service to move between crypto wealth and a luxury lifestyle.

When we partnered with CryptoAutos, the challenge was to create a brand that spoke directly to the crypto mindset: people who value personal freedom, risk taking and look for symbols of status that set them apart. We identified the core insight that our cars are one of the greatest expressions of the lifestyle we lead. Fast, risky, beautiful, luxury status symbols. We built the full brand identity, story and platform with this audience in mind. Our strategy was to frame CryptoAutos not just as a service, but as a cultural identity for a new class of digital elites. The logo abstracts the initials ‘C’ and ‘A’ into a futuristic mark, symbolising both the seamless flow of crypto into cars and the balance of risk and reward that defines the community’s mindset. By aligning the brand and digital experience with an anti-establishment spirit, subtle luxury, and community, we positioned it as a trusted gateway between crypto wealth and real-world lifestyle.