BoomFi — The universal payment suite

We ran workshops with the BoomFi team to dig into the core problems businesses were facing and help them achieve product market fit. Crypto has a big role in the future of payments, but the path there is too complex. From wallets to compliance, the businesses BoomFi served weren’t confident about integrating crypto payments into their e-commerce platforms.

In a space full of technical jargon and risk, what businesses needed was simplicity. More than that, they needed a partner that would help them move forward with confidence. Confidence is the number one route to progress and puts businesses in the best situation to handle a given challenge. Creating a payments service that abstracts away complexity and optimises for simplicity, ensures businesses will be optimistic for the future, putting them in the best position to grow.

With the strategy in place, we translated the message into a bold new identity. The design system centers around a vibrant fluo yellow, a bright, optimistic colour that signals clarity and progress. We paired this with deep greens and neutral greys to ground the brand in professionalism. The logo, an abstract directional arrow formed from a 'boom' shape, became a symbol of motion and clarity. It represents two key ideas: smooth transactions and confident growth. The tone of voice had to be human, authentic, and functional. We focused every line on how BoomFi makes money easier, payments faster, and growth more accessible.